Alan Wang
Founder and Managing Principal, UBF Consulting | Health Rosetta Advisor
Walnut Creek, California
linkedin.com/in/alan-wang-b858693
Executive Bio
A career defined by clarity, discipline, and measurable results in employer health care.
30+ Years at the Intersection of Business & Human Well-Being
Alan Wang helps employers rethink the way they buy, manage, and measure health care — bringing financial discipline, operational practicality, and genuine meaning to employee benefits.
Alan Wang is the Founder and Managing Principal of UBF Consulting, where he helps employers rethink the way they buy, manage, and measure health care. Over more than 30 years in employee benefits, human resources, population health, and organizational change, Alan has worked with closely held private companies, public-sector organizations, private-equity portfolio companies, and multinational enterprises across the United States, Europe, and Asia.
His work sits at the intersection of business performance and human well-being: helping leaders make better decisions, build stronger vendor partnerships, and create benefit strategies that are financially disciplined, operationally practical, and meaningful to employees.
Employee Benefits
Population Health
Organizational Change
Complex Consulting at Scale
At UBF, Alan leads engagements for employers that need more than incremental benefit-plan adjustments — bringing structure and transparency to decisions that are often difficult for executive teams to compare.
Competitive Procurement
Designed and guided procurement processes involving billions of dollars in health care spend across medical carrier, TPA, stop-loss, and PBM initiatives.
Value-Scoring Frameworks
Claims and financial analysis, actuarial modeling, performance guarantees, benchmarking, and vendor interviews that support defensible decision-making.
Governance & Fiduciary Oversight
Documentation and governance processes that support fiduciary oversight, compliance, and transparent executive accountability.
Direct Contracting & Navigation
Care navigation, analytics, population health, and enterprise benefit-consolidation initiatives that drive measurable outcomes.
Proven Impact Across Industries & Organizations
Alan's work has placed him alongside leadership teams in retail, restaurant, hospitality, manufacturing, logistics, technology, financial services, health care, and consumer products. Through UBF, the firm has supported organizations such as Mattel, UCSF/Children's Hospital, and Union Bank, along with employers managing large, multi-location workforces and significant health-plan complexity.
100K
Employees Evaluated
Vendor ecosystem evaluations spanning 10,000 to 100,000 employees
200K
Covered Lives
Health-plan populations ranging from 20,000 to 200,000 covered lives
22%+
Fee Reduction
Vendor fee reduction in one multi-state benefits-consolidation initiative
200+
Operating Locations
Multi-state procurement and governance spanning more than 200 locations

In one multi-state benefits-consolidation initiative spanning more than 200 operating locations, the procurement and governance process helped reduce vendor fees by more than 22% while improving transparency and compliance.
Health Rosetta Advisor
Since 2023, Alan has served as a Health Rosetta Advisor — a role that aligns closely with his broader commitment to transparent, high-value employer health care.
A Reinforced Belief
Employers can challenge legacy purchasing models, improve accountability, and create better outcomes when they have the right data, the right process, and the discipline to ask better questions.
Practical & Collaborative Style
Alan helps leaders move from abstract strategy to decisions that can be implemented, measured, and explained to boards, finance teams, human resources leaders, and employees alike.
Right Data
Claims analysis, actuarial modeling, and financial benchmarking that reveal what's actually happening in a health plan.
Right Process
Structured procurement, governance frameworks, and vendor accountability mechanisms that create defensible decisions.
Discipline to Ask Better Questions
Challenging legacy assumptions and helping leadership teams move beyond incremental thinking toward transformative outcomes.
Alan worked with Dee W. Edington, PhD, of the University of Michigan, helping companies create cultures of health — and was mentioned in Edington's second book, Shared Values - Shared Results: Positive Organizational Health as a Win-Win Philosophy.
Culture, Well-Being & Organizational Health
Alan's background includes a long-standing focus on culture, well-being, and organizational health. His speaking and consulting work has taken him throughout the world, including engagements with organizations such as Domino's, The Cooper Companies, Nestle, and Kodak.
Employee Benefit Trends
Wellness Champion Training
Population Health
ROI of Wellness
Culture of Health
Alan translates complex ideas into interactive conversations that engage executives, managers, and employees alike — making strategy accessible at every level of an organization.
The Coaching Mindset That Shapes Everything
Colleagues and clients often describe Alan as analytical, practical, relational, and deeply curious about people. His coaching background continues to shape how he works with clients every day.
Build Trust
Relationships are the foundation of every engagement. Alan invests in understanding people before prescribing solutions.
Create Clarity
Complex decisions become navigable when the right frameworks, data, and process are applied with discipline and transparency.
Challenge Respectfully
As a former head lacrosse coach who built a program from 10 players to 150 athletes and a 20-person coaching staff, Alan knows how to push people toward their potential.
Help Teams Accomplish More
Whether in benefits consulting or on the field, the goal is the same: help teams accomplish more than they thought possible.

Earlier in his career, Alan held senior leadership roles in national benefits consulting, leading client relationships, carrier negotiations, business development, and strategic planning for domestic and global clients. He also served on the boards of the American Heart Association and the NCHRA Oakland chapter.
A Consistent Through-Line Across 30+ Years
Across his career, Alan's through-line has remained consistent: understand the client, bring order to complexity, and help organizations convert good intentions into measurable results.
01
Understand the Client
Deep listening and curiosity about people, culture, and organizational context before any recommendation is made.
02
Bring Order to Complexity
Structured frameworks, financial rigor, and governance processes that make difficult decisions transparent and defensible.
03
Convert Intentions into Results
Whether advising on health care procurement, facilitating executive dialogue, or supporting culture change — hands-on execution that delivers measurable outcomes.
Strategic Discipline
Financial Rigor
Human Insight
Hands-On Execution
Brief Version
Alan Wang is the Founder and Managing Principal of UBF Consulting and a Health Rosetta Advisor since 2023. For more than 30 years, he has helped employers strengthen benefits strategy, health care procurement, vendor accountability, population health, and culture-of-health initiatives.
UBF Consulting Leadership
Led complex procurement and evaluation work involving billions of dollars in health care spend, including medical carrier, TPA, stop-loss, PBM, direct contracting, care navigation, analytics, and enterprise benefit-consolidation initiatives.
Notable Client Work
Worked with organizations such as Mattel, UCSF/Children's Hospital, and Union Bank, along with large national employers managing 10,000 to 100,000 employees and 20,000 to 200,000 covered lives.
Culture of Health Pioneer
Worked with Dee W. Edington, PhD, of the University of Michigan, helping companies create cultures of health, and was mentioned in Edington's Shared Values - Shared Results.
Coaching-Oriented Style
Known for combining financial discipline with a relational, coaching-oriented approach — helping leadership teams bring clarity to complex decisions and turn strategy into measurable results.
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